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the Mayfair Printing Co. Products & Services/Web Design & Email Marketing

Products & Services

Web Design & Email Marketing

Delivering your brand message to people is critical. We can help design and build websites and email marketing campaigns to help you push your business to the next level.

From basic brochure sites through to full marketing campaigns, we can provide solutions to manage your site’s content as well as e-commerce sites to sell your products and services. With ‘responsive’ designs that look great on all devices, we have the expertise to make your goals a reality — websites and email campaigns that work both visually and technically.

The visual aspects focus on attracting your target audience and ensuring key messages and calls to action are strategically applied to motivate potential new clients. We’ll also ensure your online environment reflects your brand, style and tone of voice. Websites are built to the highest standards with search engines and accessibility in mind. We also have partners who can help optimise your site for search engines and other partners who will gladly assist you with ‘social media marketing’.

Individual products

Muliple sized responsive website example image

Digital marketing is a great way to drive business forward and an appropriate website is paramount. The style is set by your goal. If your aim is to delineate your services, then a brochure-style site is ideal or if you wish to sell through your site add an e-commerce element. Either way, for those wishing to regularly update the site content quickly and painlessly, a CMS (Content Management System) site is a must. We are able to host your site as well as write copy for its content and source the required imagery. You will find SEO (search engine optimisation), PPC (pay per click) and Google Analytics useful tools to improve on and maintain a high and appropriate volume of traffic to your site.

Email marketing example image

A carefully structured email marketing campaign is cost effective in helping drive traffic to your website whilst affording you an excellent opportunity to analyse data on visitor behaviour. At their simplest level, emails help to reinforce your brand name. You have a few seconds to catch the attention of your audience so a striking image will improve your chances of the recipient reading your message. A successful campaign should increase customer loyalty; encourage repeat business as well as attracting new customers.